Your IMA Private Wealth Team


Director of Marketing and Product Development

Rhonda Randell is the Director of Marketing and Product Development for IMA Wealth, Inc. In her role, Rhonda leads the firm’s marketing strategy and product development efforts. This involves building and driving IMA Wealth’s marketing strategy to support the firm’s strategic initiatives.

Prior to joining IMA Wealth, Inc., Rhonda served as Managing Director with Charles Schwab & Co., Inc. overseeing the communication consulting team responsible for designing and implementing effective engagement strategies to improve participant outcomes for diverse employee groups. Her background also includes serving as Senior Vice President of retirement plans for a Registered Investment Advisory firm where she provided consulting in the areas of plan design, fee analysis, vendor analysis and selection, and fiduciary services that helped clients stay compliant with various fiduciary standards and best practices. Rhonda holds a Bachelor of Science degree in Marketing and Finance from the University of Colorado at Boulder. She also earned the Accredited Investment Fiduciary (AIF®) designation through Fi360 in 2008. She holds the FINRA Series 7 and the State registrations 63 and 65. Rhonda holds the following lines of authority in the state of Colorado: Accident & Health, Life, Variable Life and Annuity Products.